Reddit’s new ‘Trending Takeover’ ad unit lets brands appear on top of Popular feed, Search tab

Reddit's new 'Trending Takeover' ad unit lets brands appear on top of Popular feed, Search tab

Advertisers on Reddit can now invest in Trending Takeover advertisement units, the platform’s 1st advert form that appears in the trending segment of Reddit’s Popular tab and Lookup dropdown.

Here’s how it seems in the Well-liked feed on cellular:

And here’s how it appears to be like in the Research dropdown:

Reddit's new 'Trending Takeover' ad unit lets brands appear on top of Popular feed, Search tab

Driving to Reddit landing pages. When a consumer clicks on the ad, they are taken to a landing webpage that characteristics Reddit conversations, posts, and communities primarily based on search phrases the advertiser selects. Here’s what that landing website page appears to be like like on both equally mobile and desktop:

Direct buys only. For now, Reddit stated the Trending Takeover advertisement unit is only out there on a reservation foundation. be acquired on a reservation foundation. can be bought only on a reservation basis. Advertisers interested in buying ad room for this structure must speak to Reddit Advertising.

Why we care. Advertisers can use the Trending Takeover format as a way to push substantial visibility and make major-of-funnel consciousness correct to the prime-trending subject areas and challenges.

“With hundreds of thousands of lookups taking area every single working day and in excess of just one-third of consumers coming to Reddit’s Popular feed everyday, manufacturers can now be element of in which cultural trends are born on-line — Reddit,” claimed Shariq Rizvi, Vice President of Adverts Product and Engineering at Reddit. “For Reddit, a massive concentration for 2020 is about maximizing new and quality options for brand names to authentically have interaction with Reddit buyers.”

Reddit’s advert presenting has been gradual to match up to the additional robust capabilities of other social platforms, but the new Trending Takeover unit is evidence that Reddit is putting a increased precedence on connecting brands with audiences.

The web site introduced a range of new ad selections in the previous calendar year, including app put in advertisements with 3rd-party attribution capabilities, cost-for each-click on ads, and rolled out indigenous promoted posts the year prior. For brand names searching to connect with specialized niche, intrigued audiences, it could possibly be really worth revisiting Reddit as it carries on setting up products to attract advertisers.

This story initial appeared on Marketing and advertising Land. For much more on electronic internet marketing, click on in this article.

About The Creator

Reddit's new 'Trending Takeover' ad unit lets brands appear on top of Popular feed, Search tab

Taylor Peterson is Third Door Media’s Deputy Editor, running field-major protection that informs and evokes entrepreneurs. Centered in New York, Taylor delivers advertising know-how grounded in creative production and company promotion for world manufacturers. Taylor’s editorial target blends electronic promoting and imaginative technique with matters like campaign management, rising formats, and exhibit advertising.

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